| Featured Articles | JH IT and Center for Talented Youth (CTY) Partner to Build and Launch Custom Salesforce IntegrationSalesforce is a cornerstone of the Center for Talented Youth’s (CTY) recent digital transformation, serving as the central customer relationship management (CRM) system within their modernized technology stack. Thanks to a new custom integration, enrollments, program history, and identity now flow automatically between Salesforce, CTY’s new student information system, and their email marketing platform, allowing CTY to deliver more timely and relevant messaging for students, families, and prospective CTY customers. JH IT University Information Systems (UIS) supported the analysis, design, and implementation of the Salesforce integration through a highly collaborative engagement. The team built a custom integration architecture with multiple coordinated interfaces, designed together to ensure consistent data handling across systems. The UIS team will continue to partner with CTY on future enhancements and additional Salesforce tools.
